Jun 5, 2012
ATLANTA, June 5, 2012 /PRNewswire/ -- According to the National Highway Traffic Safety Administration (1), the deadliest days of the year for teens aged 15 to 19 are in the summer months of June, July, and August. As summer approaches, AutoTrader.com, the ultimate automotive marketplace, aims to draw parents' attention to this issue by outlining important tips to help parents keep teens safe while driving this summer.
"Most safe driving tips are packed full of ideas that seem obvious to most people; however, what seems obvious to an adult with even a few years of driving experience, may not be obvious to a teen driver," said Brian Moody, automotive expert at AutoTrader.com. "At AutoTrader.com, we review and test-drive nearly every car on the market, and safety is always a top feature we look for. It is imperative for parents to equip their teens with the right tools, technology and education on how to be a safe driver."
Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts millions of unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates one other auto marketing brand, AutoTraderClassics.com. AutoTrader.com also owns used vehicle management software company vAuto, Kelley Blue Book (kbb.com), HomeNet Automotive, a leading provider of online inventory management and merchandising solutions for the automotive retail industry and VinSolutions, a leading provider of end-to-end solution platforms for dealers. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
(1) National Highway Traffic Safety Administration: http://fastlane.dot.gov/2011/05/national-youth-traffic-safety-month-a-reminder-to-teens-safe-driving-doesnt-take-the-summer-off.html
(2) Centers for Disease Control and Prevention: http://www.cdc.gov/media/releases/2011/p0104_vitalsigns.html
(3) Distraction.Gov: http://www.distraction.gov/content/get-the-facts/index.html
For further information: Julie Shipp, +1-404-568-7914 (office), +1-404-558-7837 (mobile), email@example.com