Jun 14, 2012
ATLANTA, June 14, 2012 /PRNewswire/ -- According to a survey conducted by AutoTrader.com in May, 79 percent of respondents who are planning to travel this summer indicated that the still-struggling economy has propelled them to modify their vacation plans. Thirty-seven percent of travelers will spend less on vacationing this year compared to last, and 28 percent plan to vacation somewhere closer to home.
The survey revealed that nearly 80 percent of travelers plan to drive to their vacation destinations this summer, but the most telling statistic was that 28 percent indicated that they are more likely to pick a destination they can reach by driving this summer compared to last year.
"The fact that more travelers are choosing destinations they can reach by car because of economic concerns is a signal of caution, but the positive sign in the data is that people are still planning to go on vacation at all. The car is an enabler of this year's summer vacations, even more so than in years past. Despite higher than normal gas prices, the car is still seen as the lower cost alternative compared to other choices," said Rick Wainschel, vice president of automotive insights at AutoTrader.com.
Most Important Features in a Travel Vehicle
With the car being the preferred mode of vacation transportation, AutoTrader.com surveyed travelers on what features and options are most important to them in the vehicle they plan to drive. Coming out on top was comfort/leg room, with 72 percent of respondents selecting this option. Good fuel economy ranked No. 2 on the list, at 62 percent, and storage space rounded out the top three at 55 percent.
Eight Great Summer Vacation Vehicles
For those travelers who are looking to purchase a vehicle that will be a comfortable companion on long road trips, as well ones that offer the fuel economy, versatility, and useful technological features that travelers desire, the experts at AutoTrader.com recommend these eight great vehicles:
Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts millions of unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates one other auto marketing brand, AutoTraderClassics.com. AutoTrader.com also owns used vehicle management software company vAuto, Kelley Blue Book (kbb.com), HomeNet Automotive, a leading provider of online inventory management and merchandising solutions for the automotive retail industry and VinSolutions, a leading provider of end-to-end solution platforms for dealers. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
For further information: Meredith Klein, +1-212-373-6022 (o), +1-732-859-3789 (m), email@example.com
Associate Manager, Public Relations
Julie Zorn Shipp
Manager, Public Relations
Manager, Public Relations
Nicole Twork (Carriere)
Senior Manager, Public Relations
For general inquiries, please call 404.568.8000