Jul 4, 2012
ATLANTA, July 4, 2012 /PRNewswire/ -- Independence Day is upon us, and Americans will be celebrating their love of country with family and friends, picnics and cookouts and grand fireworks displays. But patriotism runs deeper than that, particularly for those car shoppers whose love of country plays a big role in which vehicle they decide to purchase. According to the July edition of the Shopper Insights Report from the AutoTrader.com Trend Engine, 41 percent of car shoppers recently surveyed say that it is important to purchase a vehicle built in the U.S. by U.S. workers, versus 28 percent who say it is important to purchase a vehicle made by a U.S. automaker.
The top three reasons shoppers say that it is important to purchase a vehicle that is physically "Made in America" are: Protects American jobs (78 percent), Supports the American economy (74 percent) and Keeps American dollars at home (62 percent).
"There's no doubt that buying American products supports the U.S. economy, but 'Made in the U.S.' doesn't have to mean 'made by' a U.S. manufacturer," said Rick Wainschel, vice president of automotive insights at AutoTrader.com. "With the global nature of the auto industry, many vehicles from foreign automakers are manufactured right here in the U.S., enabling car shoppers to feel that they are still supporting the U.S. economy and job creation for American workers."
Further, the survey revealed that while "American made" is generally seen by consumers as a car made in the U.S. by a U.S. automaker, a vehicle that is made in the U.S. by a foreign automaker is more likely to be seen as "American made" (57 percent) than one from a U.S. automaker that was built outside the U.S. (43 percent).
Top Vehicles Made in the U.S.
There are several great cars made by both foreign and domestic automakers that are manufactured right here in the U.S., so the experts at AutoTrader.com offered up a list of their favorites: five with U.S. nameplates and five with foreign nameplates.
Top Five Vehicles Made in the U.S. by U.S. Manufacturers
Top Five Vehicles Made in the U.S. by Foreign Manufacturers
Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts millions of unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates one other auto marketing brand, AutoTraderClassics.com. AutoTrader Group wholly owns used vehicle management software company vAuto, Kelley Blue Book (Kbb.com), HomeNet Automotive, a leading provider of online inventory management and merchandising solutions for the automotive retail industry and VinSolutions, a leading provider of end-to-end solution platforms for dealers. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield& Byers is also an investor. For more information, please visit www.autotrader.com.
For further information: Julie Shipp, +1-404-568-7914 (o), +1-404-558-7837 (m), email@example.com