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Oct 29, 2012

ATLANTA, Oct. 29, 2012 /PRNewswire/ -- and are planning a number of activities to excite both attendees and vendors at the Specialty Equipment Market Association (SEMA) trade show in Las Vegas Oct. 30 - Nov. 2.

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The SEMA show is the kickoff of a relaunch for, as the site recently underwent a complete redesign to make it easier for shoppers to browse, navigate and search. The new site features motorcycles, repairable cars, RVs/campers, collectable cars, ATVs, trailers and work trucks alongside the signature "deal" vehicles priced under $10,000. and will have three booths at the show: one in Hot Rod Alley, one in the Power Sports and Utility Vehicles area and one in the Collision, Repair and Refinishing area.

Noted car designer Murray Pfaff's 1959 Chrysler Imperial Speedster will be the main attraction in the Hot Rod alley booth. Inspired by the Chrysler Ghia and GM Motorama showpieces from the 1950s, this ground-up custom build took more than three years and 10,000 man-hours to complete. Pfaff's work on the Speedster netted him one of the most prestigious awards in the hot rod community:  the "Go For the Gold" award in conjunction with the National Rod and Custom Hall of Fame. Visitors to the and booth in Hot Rod Alley with have the chance to meet Pfaff on Tuesday, Oct. 30 and Wednesday, Oct. 31 from 1-3 p.m. and Thursday, Nov. 1 from 10 a.m. - noon MST.  

In the Power Sports booth, and will showcase three bikes customized by Bryan Fuller, owner of Fuller Hot Rods in Atlanta, Ga. The "Road Warrior" based on a 2001 Harley-Davidson Road King, "Rodan" a custom build that was originally a 1969 Honda CB 750 and a currently unnamed 1968 Norton Commando.

For vendors and enthusiasts who love a good project, and will show off a 2010 Camaro SS with significant front end damage in the Collision and Tools area.

In all three and booths, vendors will have the chance to win $25,000 in free advertising on either or Two winners will be selected – one for each website. Interested vendors should visit the booths – North Hall #11215, Central Hall #22697 and Upper South Hall #37076 for full details.

About AutoTrader Classics, launched in 2008 and headquartered in Atlanta, Ga., is the Internet's leading automotive classifieds marketplace dedicated to the classic vehicle sector, with thousands of listings of classic cars and trucks, as well as parts for those vehicles.  Utilizing the same innovative merchandising functionality as found on, unites classic car enthusiasts with the vehicle of their dreams.  The company also owns a source for collectable cars, repairable cars, motorcycles, ATVs, RVs/campers, trailers, work trucks and vehicles under $10,000.  For more information, please visit and


For further information: Nicole Carriere, +1-404-568-7822 or (o) +1-770-547-7950 (m),

Media Contacts

Julie Zorn Shipp 
Manager, Public Relations
404.568.7914 (o)

Lisa Aloisio
Senior Manager, Public Relations
404.568.7288 (o)

Dara Hailes
Manager, Public Relations
404.568.7208 (o)

Nichole Mrasek
Senior Manager, Public Relations
678.429.7627 (c)

Nicole Twork (Carriere) 
Senior Manager, Public Relations
770.547.7950 (c)

Nicole Yelland
Manager, Public Relations
248.219.9234 (c)

For general inquiries, please call 404.568.8000.