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2016 Car Tech Impact Study

This study was conducted by KS&R Inc. in partnership with Research Now on behalf of Autotrader.com and included 1,012 American vehicle owners aged 18 or older who participated in an online survey during September 2015. Results were weighted as needed for age, gender, and race/ethnicity. Sampling error is an estimated +/-3%; a full methodology is available.

Media Contacts

Lisa Aloisio
Senior Manager, B2B Public Relations
Autotrader
404.725.0651 (c)
Lisa.Aloisio@Autotrader.com

Nichole Mrasek
Senior Manager, B2C Public Relations
Autotrader
678.429.7627 (c)
Nichole.Mrasek@Autotrader.com

For general inquiries, please call 404.568.8000.

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