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Research and Data

2016 Car Tech Impact Study

This study was conducted by KS&R Inc. in partnership with Research Now on behalf of and included 1,012 American vehicle owners aged 18 or older who participated in an online survey during September 2015. Results were weighted as needed for age, gender, and race/ethnicity. Sampling error is an estimated +/-3%; a full methodology is available.

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Media Contacts

Sr. Public Relations Manager
Brenna Buehler

Sr. Public Relations Manager
Nichole Mrasek

For general inquiries,
please call 404.568.8000


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