Brian Geitner, President, Media Solutions, Cox Automotive
Brian Geitner is President of Cox Automotive Media Solutions Group, overseeing the company’s Autotrader, Kelley Blue Book and Dealer.com business divisions and brands, leading the integration of some of Cox Automotive’s most well-known and highly respected platforms. Brian will help oversee the evolution of marketplace to matchmaker, positioning the businesses to bring the right buyer to the right customer through an experience that leaves both parties fulfilled.
Prior to his appointment as President of Cox Automotive Media Solutions Group, Geitner was president of Cox Automotive Financial Solutions and NextGear Capital. He led efforts to provide optimal financial products and services that make the process of buying and selling inventory faster, simpler and more profitable for customers. Geitner focused on U.S. operations and international growth, servicing more than 23,000 dealers throughout North America, the United Kingdom and Ireland. Tapping his thought leadership, deep expertise within the financing arena and proven success merging and integrating companies, he led the organization in developing products that anticipate dealers’ financial services and inventory needs to drive their future growth.
Geitner joined Cox in 2012 as chief executive officer of Dealer Services Corporation, a used-vehicle floor plan company for independent dealers, before becoming president of NextGear Capital. Prior to that, he co-founded Dealer Services Corporation as chief operating officer and later became president of the company. During his tenure, he led the organization through a merger with Manheim Financial Services to create the world’s most comprehensive provider of lending products and support services in the remarketing industry. Before that, Geitner was vice president of operations for Automotive Finance Corporation, helping to grow the operation to more than 80 branch locations. He began his career in the automotive industry as a supervisor for GMAC.
Geitner earned a Bachelor of Science in Business/Office Automation/Technology from Bloomsburg University of Pennsylvania.