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Ford Takes Four of Top Five Spots in AutoTrader.com's June Most-Viewed New Vehicles List
June AutoTrader.com Traffic Hits Record 16.12 Million Unique Visitors as New, Used and CPO Shoppers Look For Value, Quality
PRNewswire
ATLANTA

ATLANTA, July 2 /PRNewswire/ -- A record 16.12 million unique monthly visitors to AutoTrader.com in June pushed Ford vehicles to claim four of the top 5 slots on the site's list of top 20 most-viewed new cars in June of this year. The Ford F-150 claimed the No. 2 spot, followed by the Mustang at No. 3, the Focus at No. 4 and the Escape at No. 5. The recently redesigned Ford Fusion, riding a wave of good reviews, ranked as the No. 8 most-viewed new vehicle on AutoTrader.com in June, down from No. 7 in May of this year but up a whopping 22 spots from No. 30 in June of last year. All this activity with Ford vehicles pushed Ford to the top-ranked position among all automotive nameplates viewed on AutoTrader.com in June.

"Without the worries of a bankruptcy filing, Ford has been able to focus on telling its product story and promoting individual vehicles," said AutoTrader.com President and CEO Chip Perry.

For a second consecutive month, the Chevrolet Camaro took the top spot on AutoTrader.com's list of most-viewed new vehicles in June. The redesigned Camaro continues to benefit from enormous buzz and, with the first models now hitting the streets, should continue to enjoy interest from car shoppers for some time.

Another big story in new vehicles is the dramatic rise in views of some larger automobiles in June compared to June of last year, including the new Chevrolet Tahoe (up 60.77%), the new Ford F-150 (up 44.93%) and the new Jeep Wrangler (up 42.05%). These vehicles were hit hard by high gas prices around this time last year. While prices remain largely stable on new larger vehicles, this increase in views suggests more of these larger automobiles may be moving off dealer lots soon.

New car shopping activity and price stabilization on AutoTrader.com correspond with the new vehicle sales decline in June of 28% compared to a year earlier, the smallest decline since 2009 began, and may indicate that the new-car market has hit bottom.

On the used car list, the Ford F-150 came in at No. 1 in June, up from No. 2 in May of this year and up from No. 5 in June of last year. Views of the Ford F-150 were up almost 45% compared to June of last year and the average price has increased 9% compared to last year. Other large used vehicles saw similar increases in views and prices, including the Chevy Silverado, which saw a 43% increase in views and a 5% increase in price compared to June of last year, and the Dodge Ram 1500, which saw a 36% increase in views and a 7% increase in price compared to June of last year. Similar to the experience in new cars, interest in and prices of larger vehicles like these plunged last year when gas prices spiked but continue to rebound this year.

"With interest in these larger used vehicles growing, I think you'll continue to see these price increases as these vehicles get more scarce," said Perry. "If you're considering purchasing a used truck or SUV, you may want to jump on the deals while there are still well-priced models on the lots."

In Certified Pre-Owned (CPO) views during June, the BMW 3 series retained the No. 1 spot, a position it also held in May of this year and in June of 2008. The Honda Accord retained the No. 2 spot in CPO views in June, a spot it held in May of this year and last June. These perennial favorites and other CPO vehicles listed for sale on AutoTrader.com continue to benefit from consumers' growing interest in CPO vehicles as an avenue for acquitting a newer, high-quality car at a price lower than a similar new car.

"As price-conscious consumers concerned about the state of the economy cross-shop new, used and CPO vehicles against each other, we continue to see record traffic," said Perry. "AutoTrader.com distinguishes itself among automotive inventory sites by being the only one where consumers can opt to shop all three categories of vehicles simultaneously. I get a sense looking at shopping activity on our site, and our record site traffic that consumers are looking for quality, reliability and affordability as they get ready to make their next new or used car purchase. Given the state of the economy, it's understandable that many consumers are sitting on the fence, researching cars, doing the math and waiting for the right piece of news or the right economic figure to get them off the fence and onto the dealer lot to make a purchase."

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 3 million new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners. The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

      MAKE    MODEL   Rank  Rank  Rank % Change Avg Price  Avg Price Change
                     06/09 05/09 06/08   from    - 06/09    - 06/08  from
                                         06/08                       06/08
                                    New Cars
    Chevy   Camaro      1    1   #N/A    N/A  $34,746.01     N/A      N/A
    Ford    F-150       2    4     5  28.22%  $34,502.40 $31,197.95  10.59%
    Ford    Mustang     3    2     8  31.37%  $33,341.95 $31,012.48   7.51%
    Ford    Focus       4   50    13  -2.55%  $18,104.60 $17,272.39   4.82%
    Ford    Escape      5   15    20   6.44%  $26,371.46 $24,627.35   7.08%
    Chevy   Silverado
             1500       6   10     2 -53.87%  $31,610.52 $30,440.81   3.84%
    Jeep    Wrangler    7    5    19  -0.74%  $28,177.49 $27,811.67   1.32%
    Ford    Fusion      8    7    30  25.43%  $24,457.83 $22,005.55  11.14%
    Honda   Accord      9    6     1 -59.75%  $25,373.96 $25,435.31  -0.24%
    Toyota  Camry      10   16     3 -55.52%  $24,506.78 $24,040.04   1.94%
    Volks-
     wagen  Jetta      11   22    35  25.14%  $23,014.33 $21,423.88   7.42%
    Dodge   Challenger 12    3    51  52.24%  $37,731.53 $46,366.44 -18.62%
    BMW     3-Series   13    8    24  -2.27%  $46,275.43 $43,682.53   5.94%
    Dodge   Ram 1500   14   11     9 -27.86%  $34,183.37 $31,565.64   8.29%
    Ford    F-250      15   17    40  21.81%  $42,924.62 $42,783.66   0.33%
    Nissan  Altima     16   21     6 -52.62%  $24,556.09 $24,344.40   0.87%
    Chevy   Corvette   17    9    23  -8.63%  $61,718.00 $61,053.82   1.09%
    Honda   Civic      18   13     4 -61.32%  $20,450.52 $19,797.85   3.30%
    Toyota  Tacoma     19   20    12 -33.33%  $26,252.04 $25,644.55   2.37%
    Chevy   Malibu     20   26    17 -29.03%  $24,642.96 $24,130.24   2.12%

                                     Used Cars
    Ford    F-150       1    2     5  44.93%  $18,344.75 $16,827.92   9.01%
    BMW     3-Series    2    1     2   4.94%  $24,964.00 $26,296.11  -5.07%
    Ford    Mustang     3    3     3  10.75%  $16,954.65 $17,524.06  -3.25%
    Chevy   Silverado
             1500       4    4     6  43.81%  $17,996.35 $17,127.17   5.07%
    Honda   Accord      5    5     4  -8.83%  $15,142.25 $16,615.95  -8.87%
    Honda   Civic       6    6     1 -28.57%  $13,211.12 $14,749.60 -10.43%
    Ford    F-250       7    8    20  79.57%  $21,976.02 $22,279.03  -1.36%
    Jeep    Wrangler    8   10    14  42.05%  $17,773.84 $17,700.94   0.41%
    Dodge   Ram 1500    9    9    13  35.55%  $16,522.32 $15,321.85   7.84%
    Infin-
     iti    G35/G37    10    7     8   3.86%  $22,571.16 $22,899.99  -1.44%
    Chevy   Tahoe      11   11    22  60.77%  $23,358.87 $20,368.33  14.68%
    Nissan  Altima     12   13     7 -16.42%  $14,104.54 $15,121.77  -6.73%
    Audi    A4         13   12    11   7.92%  $20,181.97 $21,779.63  -7.34%
    Jeep    Grand
             Cherokee  14   16    17  24.48%  $15,174.88 $15,192.40  -0.12%
    Toyota  Tacoma     15   15    12   4.17%  $18,218.13 $18,854.73  -3.38%
    Chevy   Silverado
             2500      16   17    35  74.03%  $21,310.56 $21,395.79  -0.40%
    Volks-
     wagen  Jetta      17   18     9  -5.15%  $12,376.71 $14,252.67 -13.16%
    Dodge   Ram 2500   18   19    36  59.06%  $22,336.03 $22,486.97  -0.67%
    BMW     5-Series   19   14    16  -1.27%  $28,300.67 $30,011.96  -5.70%
    Ford    Explorer   20   20    23  19.30%  $15,066.66 $14,136.65   6.58%



      MAKE    MODEL   Rank  Rank  Rank % Change Avg Price  Avg Price Change
                     05/09 04/09 05/08   from    - 05/09    - 05/08  from
                                         05/08                       05/08
                                  Certified Pre-Owned
    BMW    3-Series     1    1     1     N/A  $31,121.04 $32,876.31     N/A
    Honda  Accord       2    2     2 -17.83%  $17,551.09 $18,695.52  -6.12%
    Chevy  Silverado
            1500        3    3     5  27.84%  $21,928.68 $20,475.21   7.10%
    Chevy  Tahoe        4    4    12  52.80%  $29,637.97 $27,168.90   9.09%
    Audi   A4           5    7     6   3.93%  $24,470.18 $26,129.85  -6.35%
    Toyota Tundra       6    5    25  72.76%  $23,576.53 $22,624.61   4.21%
    Honda  Civic        7    6     3 -46.45%  $16,190.13 $16,989.85  -4.71%
    Toyota Camry        8   11     4 -28.04%  $18,429.36 $18,910.93  -2.55%
    Toyota Tacoma       9   10     9   8.78%  $21,232.96 $21,624.98  -1.81%
    BMW    5-Series    10    8     7 -11.28%  $36,446.17 $37,321.66  -2.35%
    Ford   F-150       11    9    10   7.75%  $22,390.40 $20,521.03   9.11%
    Acura  TL          12   12    15   4.64%  $25,037.89 $26,107.59  -4.10%
    Toyota Highlander  13   13    22  25.09%  $22,936.47 $22,136.43   3.61%
    Volks-
     wagen Jetta       14   14    11  -5.00%  $14,936.82 $16,602.67 -10.03%
    Toyota 4Runner     15   17    37  59.13%  $23,323.79 $22,672.21   2.87%
    Chevy  Impala      16   16     8 -28.86%  $16,022.01 $16,718.49  -4.17%
    Ford   Mustang     17   15    16  -8.88%  $19,169.80 $19,948.07  -3.90%
    Honda  Pilot       18   21    28  12.34%  $22,055.37 $21,580.55   2.20%
    Mercedes
    -Benz  C-Class     19   19    23   2.95%  $27,641.64 $27,157.05   1.78%
    Acura  MDX         20   20    31  28.83%  $27,744.91 $28,220.90  -1.69%



    Top 10 Most Viewed New Vehicle Manufacturers

      MAKE         Rank    Rank     Change from
                  06/09   06/08        06/08
    Ford              1       3        17.27%
    Chevy             2       2        -2.61%
    Toyota            3       1       -38.13%
    Nissan            4       6       -19.57%
    Honda             5       4       -51.68%
    Dodge             6       5       -32.98%
    BMW               7       7        -4.80%
    Hyundai           8       9        -8.56%
    Jeep              9       8       -19.47%
    Pontiac          10      13        -4.67%

SOURCE: AutoTrader.com

Web site: http://www.autotrader.com/

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Director, Public Relations
Lisa Aloisio
404.725.0651
lisa.aloisio@coxautoinc.com

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Brenna Buehler

949.473.6595
brenna.buehler@coxautoinc.com

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