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Research and Data

Research and Data

2017 Car Tech Impact Study
A growing number of car shoppers believe certain safety technologies, including blind-spot detection and forward collision warning, should be standard on all vehicles sold in the U.S., according to the findings of the 2017 Autotrader Car Technology Impact Study. In its third year, the latest study reveals insight into how vehicle technology impacts consumer vehicle purchase behavior.
 
This study was conducted by Vital Findings on behalf of Autotrader and included 1,020 vehicle owners in the U.S. aged 18 or older who participated in an online survey during September 2016. Results were weighted as needed for age, gender and race/ethnicity; a full methodology is available.
2016 Gen Z Study

The 2016 Autotrader and Kelley Blue Book Gen Z Automotive Study was conducted by Ipsos and can be found in its entirety at https://coxautoinc.box.com/autotrader-kbb-gen-z-research. The national survey reveals the responses from more than 3,000 U.S. residents between the ages of 12 - 65 years old. 

2016 Car Buyer Journey Study

The 2016 Car Buyer Journey, commissioned by Cox Automotive through IHS Automotive, was conducted to gain an understanding of consumer car-shopping behavior and perception of the dealer experience. A total of 2,131 car buyers (1,283 New and 848 Used) who purchased a vehicle within the 3 months between March and May of 2015 completed a survey. Oversampling was done among 18 to 24 year-olds, Hispanics and Luxury buyers for analyses of these groups with greater confidence.

2016 Car Tech Impact Study

This study was conducted by KS&R Inc. in partnership with Research Now on behalf of Autotrader.com and included 1,012 American vehicle owners aged 18 or older who participated in an online survey during September 2015. Results were weighted as needed for age, gender, and race/ethnicity. Sampling error is an estimated +/-3%; a full methodology is available.

2015 In-Vehicle Technology Shopper Influence Study
This study was conducted by KS&R, Inc. in partnership with Research Now on behalf of Autotrader.com and included 1,012 American vehicle owners aged 18 or older who participated in an online survey during September 2015. Results were weighted as needed for age, gender, and race/ethnicity. Sampling error is an estimated +/-3%; a full methodology is available.
 
Key study findings are available here.
2015 Autotrader CPO Study
To understand shopper perceptions of CPO vehicles as well as the CPO ownership experience, Autotrader conducted two quantitative online surveys, which together comprise the 2015 Autotrader CPO Study. For the shopper portion of the study, Autotrader completed a total of 445 interviews among shoppers, split evenly among New, Used and CPO considerers who were planning to purchase a vehicle in the next 6 months. To understand the CPO ownership experience, Autotrader surveyed 1,358 current CPO owners. Both surveys took place in August 2015.
 
2015 Car Buyer of the Future Study
The 2015 Autotrader Car Buyer of the Future study is a multi-phase qualitative and quantitative research study. The phases included four expert interviews, eight car buyer ethnographies, focus groups among 40 new and used car buyers and a quantitative study among 4,002 car shoppers and buyers. 
 
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Andrew Nicolai
949.293.5241
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Brenna Buehler
949.267.4781
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Sr. Public Relations Manager
Nichole Mrasek
404.568.6352
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For general inquiries,
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