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Research and Data

2015 Car Buyer of the Future Study

The 2015 Autotrader Car Buyer of the Future study is a multi-phase qualitative and quantitative research study. The phases included four expert interviews, eight car buyer ethnographies, focus groups among 40 new and used car buyers and a quantitative study among 4,002 car shoppers and buyers. 
 
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Media Contacts

Sr. Public Relations Manager
Brenna Buehler
949.267.4781
brenna.buehler@coxautoinc.com 

Sr. Public Relations Manager
Nichole Mrasek
404.568.6352
nichole.mrasek@coxautoinc.com 

For general inquiries,
please call 404.568.8000

 


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