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2015 Car Buyer of the Future Study

The 2015 Autotrader Car Buyer of the Future study is a multi-phase qualitative and quantitative research study. The phases included four expert interviews, eight car buyer ethnographies, focus groups among 40 new and used car buyers and a quantitative study among 4,002 car shoppers and buyers. 

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Media Contacts

Lisa Aloisio
Senior Manager, B2B Public Relations
Autotrader
404.725.0651 (c)
Lisa.Aloisio@Autotrader.com

Nichole Mrasek
Senior Manager, B2C Public Relations
Autotrader
678.429.7627 (c)
Nichole.Mrasek@Autotrader.com

For general inquiries, please call 404.568.8000.

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