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2017 Car Tech Impact Study

A growing number of car shoppers believe certain safety technologies, including blind-spot detection and forward collision warning, should be standard on all vehicles sold in the U.S., according to the findings of the 2017 Autotrader Car Technology Impact Study. In its third year, the latest study reveals insight into how vehicle technology impacts consumer vehicle purchase behavior.


This study was conducted by Vital Findings on behalf of Autotrader and included 1,020 vehicle owners in the U.S. aged 18 or older who participated in an online survey during September 2016. Results were weighted as needed for age, gender and race/ethnicity; a full methodology is available.

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Lisa Aloisio
Senior Manager, B2B Public Relations
404.725.0651 (c)

Nichole Mrasek
Senior Manager, B2C Public Relations
678.429.7627 (c)

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