As the Vice President of Customer Marketing and Industry Relations, Cox Automotive, Kevin Filan brings an extensive marketing background, in particular in automotive and B2B. Kevin worked in various marketing positions at Ford Motor Company, where he gained valuable experience working on both the OEM and Dealer sides of the business. Following his time at Ford, he also held leadership positions at Georgia Pacific and most recently Ciba Vision, where he led a team responsible for establishing customer growth strategies, account business planning, channel/customer pricing strategy, and customer promotional programs and advertising across a wide variety of channels. Prior to his marketing career, Kevin spent nearly 10 years in the United States Navy where he was a Naval Officer and Aviator successfully completing 1,700 flight hours and two six-month deployments to the Middle East & Mediterranean.
At Autotrader, Kevin is responsible for overseeing the customer marketing, industry relations and dealer training groups. He plays a central role in developing a broader B2B positioning & strategy that includes a holistic view across all of Autotrader and its business unit companies. Through Kevin’s vast marketing and leadership experience, he plays an instrumental role in leading his team to take our customer marketing & industry relations efforts to the next level to ultimately provide the most effective marketing solutions to meet our customer’s needs.
Kevin holds an undergraduate degree from the United States Naval Academy, and an MBA from Duke University.