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Juan Flores

Juan Flores is the general manager of Kelley Blue Book Instant Cash Offer. In this position, Flores is responsible for furthering the product design and implementation of the next generation of Instant Cash Offer sales and operating plans. 

Prior to joining the Instant Cash Offer (formerly Trade-In Marketplace) leadership team, Flores was the director of vehicle valuations at Kelley Blue Book. His primary responsibilities included managing the valuation team responsible for the production of Kelley Blue Book’s new- and used-vehicle values for each week. Flores ensured the integrity of Kelley Blue Book’s values by performing statistical analysis on auction, retail transaction and vehicle listings data from several external and internal sources. With this information, Flores tracked market trends, generated tracking reports and determined the correlation of values against economic indices. He also provided critical support to the residual valuation team. In addition, Flores maintains communication with a network of dealers, remarketing managers and OEMs for further validation.  

As a spokesperson for Kelley Blue Book, Flores regularly speaks at industry events, including Digital Dealer, CPO Forum, National Remarketing Conference and more. Flores’ work has also regularly garnered coverage in top-tier media publications such as Automotive News, CNBC and USA Today.    

Prior to joining Kelley Blue Book, Flores worked as the national incentives manager for Mitsubishi Motors North America Inc. In this role, Flores managed all aspects of national incentive programs, supported wholesale and retail sales and managed financial reports for his department. During his time with Mitsubishi Motors North America Inc., Flores also held positions as manager for the end-of-term call center, and senior analyst responsible for residual risk. Flores began his career as a research analyst for the Milken Institute in Santa Monica, Calif.

Flores has a Bachelor of Arts in economics from California State University, Dominguez Hills, and a Masters degree in quantitative economics from Claremont Graduate University.

Media Contacts

Lisa Aloisio
Senior Manager, B2B Public Relations
404.725.0651 (c)

Nichole Mrasek
Senior Manager, B2C Public Relations
678.429.7627 (c)

For general inquiries, please call 404.568.8000.