My Autotrader :


Karl Brauer

Karl Brauer serves as the senior director of content and executive publisher for Cox Automotive, overseeing content strategy at Autotrader and Kelley Blue Book.  In this role, Karl develops and guides the execution of editorial content to strengthen Autotrader and Kelley Blue Book as the market leaders for new- and used-car buying, selling and research.  Working with many departments across Cox Automotive, Autotrader and Kelley Blue Book’s parent company, Brauer coordinates the development of industry-leading content to serve consumers in their online research to find the right car at the right price, while also developing and sharing powerful insights with the automotive industry.  In addition to his role as executive publisher, Karl serves as an auto industry analyst with media and regularly contributes to, and other publications.  Previously, he served as director of automotive industry insights for Kelley Blue Book. 

Prior to his tenure with Autotrader and Kelley Blue Book, Brauer was the editor in chief and chief executive officer of Total Car Score, a new-car research site.  Before joining Total Car Score, he was the editor in chief of for more than a decade after stints at Hot Rod and Super Street magazines.  Under his leadership, he helped grow traffic from one million monthly visitors to 14 million monthly visitors.  Brauer also was the first internet-based automotive journalist invited to join the 50-person jury for the North American Car and Truck of the Year (NACTOY) in 2003, and he continues to serve on NACTOY’s six-person organizing committee today.

As a veteran industry analyst, Brauer has been interviewed by, or appeared on, The New York Times, CNN, CNBC, The Wall Street Journal, The Los Angeles Times, The Washington Post, The Chicago Tribune, National Public Radio, Bloomberg News, Associated Press, Reuters, The Today Show, The CBS Early Show, ABC World News, Fox News, Fox Business and more.

Brauer holds a bachelor's degree in journalism from the University of Colorado, Boulder.

* Required Fields
Media Contacts

Sr. Public Relations Manager
Brenna Buehler

Sr. Public Relations Manager
Nichole Mrasek

For general inquiries,
please call 404.568.8000


View More