ATLANTA, Oct. 6 /PRNewswire/ -- Average asking prices for new vehicles on AutoTrader.com showed signs of improvements from last September's lows, with many seeing incremental increases from the year before. In addition, views for luxury cars also saw gains in shopping activity. This trend was led by the BMW 3-series, which saw views on AutoTrader.com increase 51% year-over-year from September 2008.
"While a potential 'hangover effect' from the end of Cash-for-Clunkers remains a concern, the better control of supply and inventory by the OEMs should allow manufacturers to keep prices for new vehicles stable during the fall, even if demand for new vehicles remains tepid due to a lack of consumer confidence or concern about the economy," said AutoTrader.com President and CEO Chip Perry.
Korean brands Hyundai and Kia saw increases in views in line with their significant sales increases in September. Leading the way was Hyundai's midsized crossover, the Santa Fe, which saw an increase in views of 112% over last year to edge out the Chevrolet Equinox and Ford Escape and earn a place on the top 20 Most Viewed Vehicles List. As a brand, Kia saw views increase 283% year-over-year, the largest of any mainstream brand surveyed by AutoTrader.com. Dodge, meanwhile, saw a drop of 44% in views from September 2008, a number likewise reflected in that brand's monthly sales total.
New pickup trucks continue to see double digit increases in prices compared to last year, including the Ford F-150, with an average price up 20% compared to September of 2008, the Chevy Silverado 1500, up 12% compared to last year and the Dodge Ram 1500, up nearly 16% from last year. These price increases reflect increased tightening of supply for these vehicles as more car buyers purchase them and manufacturers make fewer of them.
Used & CPO Car Activity
Used prices continued to climb upwards as the supply of certified pre-owned (CPO) and traditional used vehicles continues to tighten. Heavy-duty full-size pick-ups saw the largest increases in average asking prices, led by the Ford F-250 (up 45% year-over-year), and followed by the Chevrolet Silverado 2500 (up 41%) and the Dodge Ram 2500 (up 34%).
"There is still a great demand for full-size pick-ups, both in regular and heavy duty configurations," said Perry. "What has been changing, however, is that the demand for either new or used full-size crossovers and SUVs appears to have faded somewhat."
Record September Site Traffic
AutoTrader.com continues to hit traffic records as more and more car shoppers respond to AutoTrader.com's value proposition, auto inventory and auto shopping tools. In September, AutoTrader.com logged 14.14 million unique visitors, up 5% from September of 2008 and the first time AutoTrader.com's September traffic exceeded 14 million.
"AutoTrader.com continues to be a dominant brand in auto shopping," said Perry. "We've continued to add tools and functionality that allow shoppers to compare cars side by side, get detailed information, read customer reviews, check dealer specials and pricing and more. Added to our inventory of millions of new, used and CPO vehicles for, AutoTrader.com provides all the information a car shopper needs to find the right car at the right price."
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners. The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
Rank Rank Rank % Change from
MAKE MODEL 09/09 08/09 09/08 09/08
New Cars
Chevrolet Camaro 1 1 N/A N/A
Ford Mustang 2 3 5 29.83%
Honda Accord 3 4 3 10.98%
Ford F-150 4 2 10 75.87%
Chevrolet Silverado
1500 5 6 2 -6.97%
Honda Civic 6 5 6 -4.33%
BMW 3-Series 7 9 16 50.86%
Nissan Altima 8 10 7 -13.66%
Toyota Camry 9 8 4 -21.94%
Jeep Wrangler 10 14 11 11.23%
Honda CR-V 11 11 20 25.77%
Volkswagen Jetta 12 12 15 10.35%
Chevrolet Corvette 13 29 9 -11.52%
Dodge Ram 1500 14 20 8 -20.84%
Mazda Mazda3 15 16 29 43.93%
Toyota Corolla 16 15 13 0.15%
Ford F-250 17 24 34 44.44%
Hyundai Santa Fe 18 30 59 112.14%
Toyota Tacoma 19 13 14 -0.02%
Chevrolet Malibu 20 21 12 -7.88%
Avg Price - Avg Price - Change from
MAKE MODEL 09/09 09/08 09/08
New Cars
Chevrolet Camaro $35,896.07 N/A N/A
Ford Mustang $33,430.65 $31,152.10 7.31%
Honda Accord $25,636.77 $26,332.22 -2.64%
Ford F-150 $36,198.78 $30,215.69 19.80%
Chevrolet Silverado 1500 $33,061.90 $29,505.91 12.05%
Honda Civic $20,031.06 $20,453.06 -2.06%
BMW 3-Series $53,071.32 $54,774.49 -3.11%
Nissan Altima $24,619.62 $24,567.48 0.21%
Toyota Camry $24,682.38 $24,033.44 2.70%
Jeep Wrangler $28,663.74 $27,811.16 3.07%
Honda CR-V $25,612.94 $25,162.04 1.79%
Volkswagen Jetta $22,334.73 $21,703.88 2.91%
Chevrolet Corvette $61,963.30 $61,033.66 1.52%
Dodge Ram 1500 $35,940.13 $31,092.37 15.59%
Mazda Mazda3 $20,923.90 $19,226.00 8.83%
Toyota Corolla $18,256.00 $19,040.66 -4.12%
Ford F-250 $45,043.94 $42,461.03 6.08%
Hyundai Santa Fe $26,826.08 $26,174.78 2.49%
Toyota Tacoma $26,689.83 $26,152.72 2.05%
Chevrolet Malibu $24,964.38 $24,179.66 3.25%
MAKE MODEL Rank Rank Rank % Change from
09/09 08/09 09/08 09/08
Used Cars
Ford F-150 1 1 2 20.21%
BMW 3-Series 2 2 1 -3.23%
Chevrolet Silverado 1500 3 3 4 18.94%
Ford Mustang 4 4 3 -0.73%
Ford F-250 5 7 10 45.15%
Honda Accord 6 5 5 -2.98%
Dodge Ram 1500 7 8 8 10.02%
Honda Civic 8 6 6 -9.48%
Infiniti G35/G37 9 10 7 -12.51%
Chevrolet Tahoe 10 11 14 14.21%
Jeep Wrangler 11 9 13 10.24%
Chevrolet Silverado 2500 12 13 22 41.33%
Dodge Ram 2500 13 15 21 33.54%
Nissan Altima 14 12 9 -6.00%
BMW 5-Series 15 16 11 -2.52%
Toyota Tacoma 16 14 15 6.70%
Jeep Grand Cherokee 17 18 12 -9.40%
Audi A4 18 17 16 2.41%
Ford Explorer 19 20 17 -4.45%
Volkswagen Jetta 20 19 18 -3.35%
MAKE MODEL Avg Price - Avg Price - Change from
09/09 09/08 09/08
Used Cars
Ford F-150 $19,330.77 $16,122.01 19.90%
BMW 3-Series $26,862.47 $28,111.59 -4.44%
Chevrolet Silverado 1500 $18,837.25 $16,281.07 15.70%
Ford Mustang $17,462.29 $16,977.15 2.86%
Ford F-250 $23,084.53 $20,396.97 13.18%
Honda Accord $15,635.94 $16,728.57 -6.53%
Dodge Ram 1500 $17,346.17 $14,532.77 19.36%
Honda Civic $13,570.37 $15,210.89 -10.79%
Infiniti G35/G37 $22,970.13 $22,541.24 1.90%
Chevrolet Tahoe $24,196.61 $19,375.85 24.88%
Jeep Wrangler $19,278.46 $17,095.55 12.77%
Chevrolet Silverado 2500 $22,066.60 $19,543.53 12.91%
Dodge Ram 2500 $23,411.63 $20,606.77 13.61%
Nissan Altima $14,522.62 $15,355.78 -5.43%
BMW 5-Series $31,968.90 $32,155.97 -0.58%
Toyota Tacoma $19,283.26 $18,572.46 3.83%
Jeep Grand Cherokee $15,927.44 $14,396.21 10.64%
Audi A4 $20,448.64 $21,940.88 -6.80%
Ford Explorer $15,362.39 $13,553.69 13.34%
Volkswagen Jetta $12,793.13 $14,517.67 -11.88%
MAKE MODEL Rank Rank Rank % Change from
09/09 08/09 09/08 09/08
Certified Pre-Owned
BMW 3-Series 1 1 1 -11.64%
Honda Accord 2 2 2 -25.27%
Chevrolet Silverado 1500 3 4 3 0.45%
Ford F-150 4 3 5 13.23%
Toyota Tundra 5 6 19 88.14%
Chevrolet Tahoe 6 5 6 6.64%
Audi A4 7 8 7 -10.11%
BMW 5-Series 8 12 8 -12.88%
Toyota Camry 9 11 9 -12.29%
Honda Civic 10 9 4 -36.72%
Toyota Tacoma 11 10 10 1.45%
Acura TL 12 14 13 9.89%
Ford Mustang 13 7 12 1.77%
Toyota Highlander 14 13 17 9.32%
Mercedes-Benz C-Class 15 18 24 17.85%
Mercedes-Benz E-Class 16 16 14 -8.83%
Toyota 4Runner 17 15 25 17.56%
GMC Sierra 18 25 36 26.65%
Volkswagen Jetta 19 19 18 -13.27%
Acura MDX 20 23 26 1.78%
MAKE MODEL Avg Price - Avg Price - Change from
09/09 09/08 09/08
Certified Pre-Owned
BMW 3-Series $31,721.39 $32,676.76 -2.92%
Honda Accord $18,252.66 $18,849.25 -3.17%
Chevrolet Silverado 1500 $23,201.61 $19,558.43 18.63%
Ford F-150 $23,810.65 $19,860.29 19.89%
Toyota Tundra $25,110.25 $21,592.98 16.29%
Chevrolet Tahoe $31,187.80 $25,836.18 20.71%
Audi A4 $25,681.61 $26,373.95 -2.63%
BMW 5-Series $37,030.82 $36,582.69 1.22%
Toyota Camry $19,086.10 $19,435.97 -1.80%
Honda Civic $16,858.28 $17,736.60 -4.95%
Toyota Tacoma $22,961.46 $21,296.41 7.82%
Acura TL $26,131.09 $25,533.74 2.34%
Ford Mustang $20,286.84 $19,421.48 4.46%
Toyota Highlander $23,967.91 $22,157.60 8.17%
Mercedes-Benz C-Class $29,673.12 $27,067.72 9.63%
Mercedes-Benz E-Class $36,849.93 $37,103.09 -0.68%
Toyota 4Runner $24,619.79 $21,415.07 14.96%
GMC Sierra $23,985.49 $20,045.24 19.66%
Volkswagen Jetta $16,043.92 $16,688.99 -3.87%
Acura MDX $29,665.35 $25,884.85 14.61%
Top 10 Most Viewed New Vehicle Manufacturers
MAKE Rank Rank Change from
09/09 09/08 09/08
Chevrolet 1 1 11.28%
Ford 2 4 19.76%
Toyota 3 3 3.99%
Honda 4 5 5.28%
Nissan 5 6 9.96%
Dodge 6 2 -43.56%
Hyundai 7 9 43.66%
BMW 8 20 46.88%
Kia 9 10 282.75%
GMC 10 16 11.93%
SOURCE AutoTrader.com
SOURCE: AutoTrader.com
Web site: http://www.autotrader.com/
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