ATLANTA, Dec. 9 /PRNewswire/ -- The Ford F-150, one of America's best-selling vehicles, again took the crown as AutoTrader.com's Most Viewed New Vehicle during the month of November. It was followed closely by the two most popular sedans in the United States, the Honda Accord and Toyota Camry. Views for the F-150 were up 15% year-over-year, while average asking prices also increased 15%, going from $30,813 in November 2008 to $35,708 in November of this year.
Many manufacturers saw upticks in new vehicle shopping activity during the month on AutoTrader.com. Additionally, asking prices continued to rise as consumers begin to return to the nation's showrooms, lured by exciting new vehicles rather than high-cost rebates and significant dealer discounts.
"After the wild ride of the 2009, manufacturers, dealers and consumers alike are starting to see inventories and prices normalize," said AutoTrader.com President and CEO Chip Perry. "More importantly, consumers are generally beginning to open their wallets again, and are moving forward with that new vehicle purchase that they had been delaying up until now."
In particular, Chevrolet's new Traverse full-size crossover saw a 90% jump in traffic, landing the vehicle at number 17 on the list of 20 Most Viewed New Vehicles on AutoTrader.com during November. Meanwhile, Ford's popular new Fusion midsize sedan saw a 13% increase in average asking prices, with that average price being $25,672 for the month of November. The Fusion's popularity pushed it from the No. 23 most-viewed new car on AutoTrader.com in October to the No. 13 most-viewed new car in November.
Other big jumpers on the list included the Ford Escape SUV, up from the No. 29 spot in October to No. 19 in November; the Ford Focus, up from No. 32 in October to No. 13 in November; the Chevy Malibu, up from No. 19 in October to No. 10 in November; and the Toyota Corolla, up from No. 18 in October to No. 6 in November.
CPO Prices Continue to Rise
Among Certified Pre-Owned vehicles, prices rose significantly year-over-year among trucks and SUVs. The Chevrolet Tahoe SUV, for example, saw a 23% jump in average asking price, going from $24,496 in November of 2008 to $31,445 in November 2009. These increases were found in trucks from both foreign and domestic makes, such as the Toyota Tundra pick-up, which recorded an almost 19% increase in average asking price, going from $21,284 last year to $25,268 in 2009.
"As awareness of Certified Pre-Owned programs and the benefits offered continues to grow, a greater number of consumers will continue to opt for these vehicles in lieu of a traditional used or new vehicle," said Perry. "At the same time, because many CPO vehicles are off-lease cars and a lot of the leasing activity dried up as a result of the credit crunch or the past two years, there are fewer cars available via this channel. As a result of these trends, we may see continued increases in the prices for CPO cars."
AutoTrader.com Site Traffic Continues to Rise
Further evidence of a general stabilization of the marketplace was shown by continued increase in traffic to AutoTrader.com in November. Traffic on AutoTrader.com increased by 5% year-over-year during November, reaching a total of 13.5 million visitors during the month. Site traffic to AutoTrader.com has been steadily trending upward throughout 2009, despite the turmoil recorded in the automotive industry.
"The migration of shoppers to the Internet to search for new and used vehicles, combined with the general recovery of the automotive marketplace, is a boon for both manufacturers and dealers," said Perry. "The Internet offers both the OEM and the retailer an effective, efficient way to reach the largest number of in-market shoppers at any given moment with the latest information consumers seek when making a purchase."
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners. The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
Change
Rank Rank Rank from
MAKE MODEL 11/09 10/09 11/08 11/08
---- ----- ----- ----- ----- ----------
New Cars
--------
Ford F-150 1 1 3 15.20%
---- ----- --- --- --- -----
Honda Accord 2 6 1 N/A
----- ------ --- --- --- ---
Toyota Camry 3 7 2 -24.83%
------ ----- --- --- --- ------
Chevrolet Silverado 1500 4 4 8 4.95%
--------- -------------- --- --- --- ----
Honda Civic 5 13 4 -19.69%
----- ----- --- --- --- ------
Toyota Corolla 6 18 6 -5.51%
------ ------- --- --- --- -----
Chevrolet Camaro 7 2 N/A N/A
--------- ------ --- --- --- ---
Ford Mustang 8 3 14 10.40%
---- ------- --- --- --- -----
Nissan Altima 9 15 5 -34.65%
------ ------ --- --- --- ------
Chevrolet Malibu 10 19 13 0.34%
--------- ------ --- --- --- ----
Dodge Ram 1500 11 8 7 -30.92%
----- -------- --- --- --- ------
Ford Fusion 12 23 19 0.92%
---- ------ --- --- --- ----
Ford Focus 13 32 15 -8.92%
---- ----- --- --- --- -----
Toyota Tacoma 14 17 12 -13.35%
------ ------ --- --- --- ------
Ford F-250 15 9 42 59.04%
---- ----- --- --- --- -----
BMW 3-Series 16 21 22 0.57%
--- -------- --- --- --- ----
Chevrolet Traverse 17 30 65 90.46%
--------- -------- --- --- --- -----
Jeep Wrangler 18 14 18 -17.41%
---- -------- --- --- --- ------
Ford Escape 19 29 23 -7.10%
---- ------ --- --- --- -----
Volkswagen Jetta 20 22 21 -9.48%
---------- ----- --- --- --- -----
Change
Avg Price- Avg Price- from
MAKE MODEL 11/09 11/08 11/08
---- ----- --------- --------- -------
New Cars
--------
Ford F-150 $35,708.00 $30,813.99 15.88%
---- ----- ---------- ---------- -----
Honda Accord $25,858.32 $26,223.07 N/A
----- ------ ---------- ---------- ---
Toyota Camry $24,505.63 $24,151.05 1.47%
------ ----- ---------- ---------- ----
Chevrolet Silverado 1500 $33,847.56 $29,986.40 12.88%
--------- -------------- ---------- ---------- -----
Honda Civic $20,032.56 $20,599.81 -2.75%
----- ----- ---------- ---------- -----
Toyota Corolla $18,200.67 $18,882.59 -3.61%
------ ------- ---------- ---------- -----
Chevrolet Camaro $34,381.57 N/A N/A
--------- ------ ---------- --- ---
Ford Mustang $32,517.17 $31,542.37 3.09%
---- ------- ---------- ---------- ----
Nissan Altima $24,853.35 $24,721.40 0.53%
------ ------ ---------- ---------- ----
Chevrolet Malibu $24,675.00 $24,336.84 1.39%
--------- ------ ---------- ---------- ----
Dodge Ram 1500 $33,858.20 $33,671.48 0.55%
----- -------- ---------- ---------- ----
Ford Fusion $25,672.15 $22,681.07 13.19%
---- ------ ---------- ---------- -----
Ford Focus $18,629.91 $18,043.70 3.25%
---- ----- ---------- ---------- ----
Toyota Tacoma $26,551.05 $25,603.97 3.70%
------ ------ ---------- ---------- ----
Ford F-250 $45,530.61 $42,271.31 7.71%
---- ----- ---------- ---------- ----
BMW 3-Series $53,236.11 $55,563.05 -4.19%
--- -------- ---------- ---------- -----
Chevrolet Traverse $35,664.60 $35,960.45 -0.82%
--------- -------- ---------- ---------- -----
Jeep Wrangler $28,571.98 $27,769.42 2.89%
---- -------- ---------- ---------- ----
Ford Escape $26,691.85 $25,688.63 3.91%
---- ------ ---------- ---------- ----
Volkswagen Jetta $22,798.75 $22,298.63 2.24%
---------- ----- ---------- ---------- ----
Change
Rank Rank Rank from
MAKE MODEL 11/09 10/09 11/08 11/08
---- ----- ----- ----- ----- ----------
Used Cars
---------
Ford F-150 1 1 1 0.16%
---- ----- --- --- --- ----
BMW 3-Series 2 3 2 -2.65%
--- -------- --- --- --- -----
Chevrolet Silverado 1500 3 2 3 2.49%
--------- -------------- --- --- --- ----
Ford Mustang 4 4 4 -7.19%
---- ------- --- --- --- -----
Ford F-250 5 5 10 27.21%
---- ----- --- --- --- -----
Honda Accord 6 6 6 -4.76%
----- ------ --- --- --- -----
Dodge Ram 1500 7 7 5 -9.97%
----- -------- --- --- --- -----
Chevrolet Tahoe 8 8 9 2.50%
--------- ----- --- --- --- ----
Honda Civic 9 9 8 -7.55%
----- ----- --- --- --- -----
Chevrolet Silverado 2500 10 11 17 32.09%
--------- -------------- --- --- --- -----
Infiniti G35/G37 11 10 7 -22.28%
-------- ------- --- --- --- ------
Dodge Ram 2500 12 12 19 23.94%
----- -------- --- --- --- -----
Jeep Wrangler 13 13 13 1.39%
---- -------- --- --- --- ----
BMW 5-Series 14 18 12 -3.27%
--- -------- --- --- --- -----
Nissan Altima 15 14 16 3.64%
------ ------ --- --- --- ----
Toyota Tacoma 16 15 15 0.26%
------ ------ --- --- --- ----
Jeep Grand Cherokee 17 16 11 -19.69%
---- -------------- --- --- --- ------
Ford Explorer 18 19 14 -16.58%
---- -------- --- --- --- ------
Audi A4 19 17 18 -3.43%
---- --- --- --- --- -----
Toyota Camry 20 20 20 -2.94%
------ ----- --- --- --- -----
Change
Avg Price- Avg Price- from
MAKE MODEL 11/09 11/08 11/08
---- ----- --------- --------- -------
Used Cars
---------
Ford F-150 $19,477.11 $15,806.65 23.22%
---- ----- ---------- ---------- -----
BMW 3-Series $26,400.55 $27,163.37 -2.81%
--- -------- ---------- ---------- -----
Chevrolet Silverado 1500 $19,000.23 $15,832.91 20.00%
--------- -------------- ---------- ---------- -----
Ford Mustang $17,083.18 $16,476.25 3.68%
---- ------- ---------- ---------- ----
Ford F-250 $23,507.96 $19,800.56 18.72%
---- ----- ---------- ---------- -----
Honda Accord $15,849.22 $16,013.08 -1.02%
----- ------ ---------- ---------- -----
Dodge Ram 1500 $17,627.61 $14,251.32 23.69%
----- -------- ---------- ---------- -----
Chevrolet Tahoe $24,487.20 $19,136.51 27.96%
--------- ----- ---------- ---------- -----
Honda Civic $13,721.68 $14,679.59 -6.53%
----- ----- ---------- ---------- -----
Chevrolet Silverado 2500 $22,672.62 $19,287.25 17.55%
--------- -------------- ---------- ---------- -----
Infiniti G35/G37 $22,716.54 $21,290.33 6.70%
-------- ------- ---------- ---------- ----
Dodge Ram 2500 $24,005.32 $20,264.62 18.46%
----- -------- ---------- ---------- -----
Jeep Wrangler $19,511.67 $16,574.66 17.72%
---- -------- ---------- ---------- -----
BMW 5-Series $31,124.98 $30,805.22 1.04%
--- -------- ---------- ---------- ----
Nissan Altima $14,340.54 $14,617.76 -1.90%
------ ------ ---------- ---------- -----
Toyota Tacoma $19,322.83 $17,870.12 8.13%
------ ------ ---------- ---------- ----
Jeep Grand Cherokee $16,110.25 $14,122.53 14.07%
---- -------------- ---------- ---------- -----
Ford Explorer $15,552.46 $13,665.06 13.81%
---- -------- ---------- ---------- -----
Audi A4 $20,475.27 $21,350.65 -4.10%
---- --- ---------- ---------- -----
Toyota Camry $16,258.50 $16,668.21 -2.46%
------ ----- ---------- ---------- -----
Change
Rank Rank Rank from
MAKE MODEL 11/09 10/09 11/08 11/08
---- ----- ----- ----- ----- ----------
Certified Pre-Owned
-------------------
BMW 3-Series 1 1 1 -3.21%
--- -------- --- --- --- -----
Honda Accord 2 2 3 -0.58%
----- ------ --- --- --- -----
Chevrolet Silverado 1500 3 3 2 -12.65%
--------- -------------- --- --- --- ------
Chevrolet Tahoe 4 4 4 4.03%
--------- ----- --- --- --- ----
Toyota Tundra 5 5 10 20.85%
------ ------ --- --- --- -----
Toyota Camry 6 7 7 7.29%
------ ----- --- --- --- ----
Ford F-150 7 6 6 -4.59%
---- ----- --- --- --- -----
BMW 5-Series 8 8 8 -5.57%
--- -------- --- --- --- -----
Honda Civic 9 11 5 -17.33%
----- ----- --- --- --- ------
Toyota Tacoma 10 10 9 -2.94%
------ ------ --- --- --- -----
Audi A4 11 9 11 -5.35%
---- --- --- --- --- -----
Acura TL 12 12 15 -6.82%
----- --- --- --- --- -----
Mercedes-
Benz E-Class 13 14 13 -12.10%
--------- ------- --- --- --- ------
Toyota Highlander 14 13 19 3.89%
------ ---------- --- --- --- ----
Ford Mustang 15 17 17 -7.65%
---- ------- --- --- --- -----
Chevrolet Impala 16 20 14 -20.29%
--------- ------ --- --- --- ------
GMC Sierra 1500 17 19 27 12.69%
--- ----------- --- --- --- -----
Honda Pilot 18 18 37 29.77%
----- ----- --- --- --- -----
Mercedes-
Benz C-Class 19 15 16 -13.70%
--------- ------- --- --- --- ------
Chevrolet Malibu 20 24 20 -4.35%
--------- ------ --- --- --- -----
Change
Avg Price- Avg Price- from
MAKE MODEL 11/09 11/08 11/08
---- ----- ---------- ---------- ----------
Certified Pre-Owned
-------------------
BMW 3-Series $31,468.69 $31,806.70 -1.06%
--- -------- ---------- ---------- -----
Honda Accord $18,595.64 $18,466.44 0.70%
----- ------ ---------- ---------- ----
Chevrolet Silverado 1500 $23,342.89 $19,075.25 22.37%
--------- -------------- ---------- ---------- -----
Chevrolet Tahoe $31,445.95 $25,496.68 23.33%
--------- ----- ---------- ---------- -----
Toyota Tundra $25,268.36 $21,284.21 18.72%
------ ------ ---------- ---------- -----
Toyota Camry $18,767.57 $18,907.13 -0.74%
------ ----- ---------- ---------- -----
Ford F-150 $23,766.68 $19,533.47 21.67%
---- ----- ---------- ---------- -----
BMW 5-Series $36,426.37 $35,210.21 3.45%
--- -------- ---------- ---------- ----
Honda Civic $16,659.12 $17,333.29 -3.89%
----- ----- ---------- ---------- -----
Toyota Tacoma $22,538.61 $20,740.88 8.67%
------ ------ ---------- ---------- ----
Audi A4 $26,310.87 $25,887.42 1.64%
---- --- ---------- ---------- ----
Acura TL $26,759.31 $24,923.00 7.37%
----- --- ---------- ---------- ----
Mercedes-
Benz E-Class $37,705.90 $35,289.45 6.85%
--------- ------- ---------- ---------- ----
Toyota Highlander $24,016.87 $21,964.80 9.34%
------ ---------- ---------- ---------- ----
Ford Mustang $20,195.67 $18,645.64 8.31%
---- ------- ---------- ---------- ----
Chevrolet Impala $16,172.92 $15,827.25 2.18%
--------- ------ ---------- ---------- ----
GMC Sierra 1500 $24,324.96 $19,749.25 23.17%
--- ----------- ---------- ---------- -----
Honda Pilot $24,501.48 $20,422.61 19.97%
----- ----- ---------- ---------- -----
Mercedes-
Benz C-Class $29,107.50 $27,110.22 7.37%
--------- ------- ---------- ---------- ----
Chevrolet Malibu $15,987.76 $14,944.46 6.98%
--------- ------ ---------- ---------- ----
TOP-VIEWED Rank Rank
BRANDS 11/09 11/08
---------- ----- -----
Ford 1 3
---- --- ---
Chevrolet 2 2
------------- --- ---
Toyota 3 1
------ --- ---
Honda 4 4
----- --- ---
Nissan 5 6
------ --- ---
Dodge 6 5
----- --- ---
Mercedes-Benz 7 8
------------- --- ---
GMC 8 10
--- --- ---
Hyundai 9 7
------- --- ---
BMW 10 12
--- --- ---
SOURCE: AutoTrader.com
Web site: http://www.autotrader.com/
|
Director, Public Relations |
Sr. Public Relations Manager Brenna Buehler 949.473.6595 brenna.buehler@coxautoinc.com |
For general inquiries, |
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