Inviting consumers to take the brand's faster and more personalized online car shopping site for a spin, Autotrader unveils a new integrated marketing campaign cleverly titled "Test Drive." An...

Spring is the time of year to refresh and recast. If you are in the market to purchase a car this season, consider shopping certified pre-owned (CPO) vehicles. Dealers and automakers are boasting...

New-vehicle sales are expected to rise year-over-year to 1.59 million units in March, resulting in an estimated 16.7 million seasonally adjusted annual rate (SAAR), according to a forecast...

Narrowing your shopping list from over 300 models available to "the one" can be a daunting task, not to mention trying to make sense of the dramatic changes in in-car technology, available safety...

Understanding the evolving nature of car buying behavior and how consumers complete their vehicle purchase process has never been more critical for dealers. Helping advise dealers where they...