News Releases

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Nov 2, 2012

AutoTrader Group Announces Investment in China's Bitauto

AutoTrader Group invests in the world's largest new car market by acquiring a stake in Bitauto.

AutoTrader Group, operator of the largest digital automotive marketplace in the United States, has made a significant international investment by acquiring a...
Oct 29, 2012

AutoTraderClassics.com and DealsOnWheels.com Plan Activities to Entertain Vendors, Collectors and Designers at SEMA

Award-winning Murray Pfaff 1959 Chrysler Imperial Speedster and three Bryan Fuller Hot Rods custom motorcycles among attractions at three booths

AutoTraderClassics.com and DealsOnWheels.com are planning a number of activities to excite both attendees and vendors at the Specialty Equipment Market...
Oct 25, 2012

New AutoTrader.com White Paper Shows Direct Connection Between Online Advertising And Distance Buyers Travel To Make A Vehicle Purchase

Geo-distance analysis provides key insights into what dealers can do to reach outside of their immediate market to attract more buyers.

AutoTrader.com has released a new white paper which quantifies for the first time ever how much influence online advertising has on the distance that buyers...
Oct 24, 2012

Representatives From AutoTrader.com and Ford Motor Company to Share Revolutionary Insights on New Car Buyers’ Online Shopping Behavior

At the J.D. Power 2012 Automotive Marketing Roundtable, Rick Wainschel and Erica Bigley will discuss proprietary data regarding how new car buyers shop online and implications for the traditional models of retention and conquest advertising.

ATLANTA – October 24, 2012 – Rick Wainschel, vice president of automotive insights at AutoTrader.com, and Erica Bigley, digital media manager at Ford Motor Company, will present a session at...
Oct 23, 2012

Dealers Who Focus On Direct Search Referral Traffic To Their Web Sites Are Missing The Bigger Picture, According To A New AutoTrader.com White Paper

An intensive analysis of the online behavior of over three million shoppers shows that third-party sites drive a significant amount of qualified shoppers to dealer web sites; shoppers mostly using search engines as directories.

There's no question that consumers use search engines in the car shopping process, but a new white paper from AutoTrader.com sheds light on just how and...
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