Love is in the air this Valentine's Day, and not between who you might think. Nearly a third of Millennials surveyed say they have "a love affair" with their vehicle, according to new research...

While some used humor, others promoted performance and a few played on raw emotion, Super Bowl XLIX® was the year that almost all automakers chose to leverage the big game to make a strong brand...

According to AutoTrader.com's 2015 Automotive Buyer Influence Study, 61 percent of recent new car buyers reported that they purchased their latest vehicle due to a want—not a need. The study...

According to AutoTrader.com's 2015 Automotive Buyer Influence Study, the adoption of mobile devices for car shopping is increasing at a rapid pace. The 2015 study shows that 42 percent of recent...

According to AutoTrader.com's 2015 Automotive Buyer Influence Study, more car buyers have already decided on the vehicle they want to purchase when they first visit a dealership. In 2015, 72...