Advanced technology options are becoming increasingly important to today's new car shoppers. According to AutoTrader.com®'s recent Millennial Study, 73% of...

A recent survey by AutoTrader.com® shows that there are still significant gaps that need to be closed in order for consumers to increase their...

Satisfaction with the car buying process decreases significantly once consumers make the transition from online shopping to in-store purchasing, and...

New data from AutoTrader.com® debunks the pervasive myth that online vehicle pricing transparency erodes value and gross for dealers by showing that dealers...

Today, AutoTrader.com® released the findings of its new "Multi-Device Car Shopping Study," which provides deep insights into how consumers use a...