AutoTrader.com's new B2B advertising campaign, launching this month, takes aim at common misperceptions about how consumers shop for cars. Themed "Do you...

ATLANTA – February 08, 2013 – AutoTrader Group, the industry’s largest digital automotive marketplace and provider of marketing and software solutions to automotive dealers throughout the...

Alpacas, a genie, a farmer and babies flying in from space were just a few of the characters auto manufacturers used to try and grab consumer's attention...

An analysis of over 4,700 car buyers from 42 dealerships nationwide showed material inconsistencies between the sourcing information dealers entered into...

AutoTrader.com's revolutionary Trade-In Marketplace has seen phenomenal adoption since its introduction into the market in June 2009, and the tool reached...