ATLANTA, March 22, 2016 /PRNewswire/ -- For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader's editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader's Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
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"We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good," said Brian Moody, executive editor at Autotrader. "We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don't take them for a spin. The 10 vehicles we chose this year did just that."
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they're considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they're still considering a few options.
The annual Autotrader Must Test Drive awards program is a uniquely consumer-focused accolade designed to showcase vehicles that shoppers definitely need to take for a ride before deciding what to buy. Selected vehicles are ones that can change the way a consumer perceives the model—or even the entire brand. The awarded vehicles are chosen based on a diverse set of criteria outlined by Autotrader's editorial experts, who log thousands of miles test driving the latest cars, trucks and SUVs on the road each year.
In alphabetical order, Autotrader's Must Test Drive Vehicles of 2016 are:
In addition to the criteria above, consideration is only given to vehicles that car shoppers can buy at the time of the award announcement, are of the current or next model year, have a base price under $75,000, offer a significant value for the asking price and scored no lower than a four on Autotrader's five-point rating scale in a variety of categories, including exterior styling, interior quality, cargo capacity, included and available technology and ride quality.
"No matter what you're looking for, there's sure to be at least one car on this year's Must Test Drive list that you should check out for yourself," added Moody. "The more vehicles you try, the more prepared you'll be to make the right decision when it's time to buy."
To read more about why the Autotrader editors selected each of the vehicles, and to learn how to make the most of your next test drive, check out www.Autotrader.com/MustTestDrive.
About Autotrader
Autotrader is the most visited third-party car shopping site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered consumer looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing solutions guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
Autotrader is wholly owned by Cox Automotive which owns Kelley Blue Book (KBB.com®), Manheim Auctions, Dealertrack® and a portfolio of software companies that optimize inventory and advertising online. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
SOURCE Autotrader
Director, Public Relations |
Sr. Public Relations Manager Brenna Buehler 949.473.6595 brenna.buehler@coxautoinc.com |
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